September 16, 2016

Fashion Friday: Screen Printing with a Twist

I recently came across this article which I couldn’t keep to myself! It discusses some alternatives to your standard Screen Print, which can be incredibly useful if you are looking for a unique way to show off your brand. As […]
June 21, 2016

What’s the Bright Idea?

Have you met Luci yet?  No?  Well then please allow me to introduce you to a brilliant new product that was recently brought into our industry! This inflatable solar lantern is lightweight, compact, waterproof and shatterproof, making it a convenient product […]
May 9, 2016

Promotional Products that Make a Difference

How often do you think of promotional products being used to make a difference in the world? The thought probably doesn’t cross your mind too often, which is understandable.  When asked what a promotional product is, chances are your first […]
April 29, 2016

Fashion Friday: Brighten Up Your Brand

When selecting the perfect giveaway, the goal is to choose something that’s going to create buzz for your brand.  It can be a daunting task, as there are thousands (literally, thousands) of products you can choose from.  Of those thousands, […]
April 11, 2016

Lara Loves It- NPI Edition

In early March, Chicago area was host to the annual New Product Ideas show.  It is much smaller than the annual show we go to in Las Vegas, however it is a great opportunity to see what you might have missed and […]
March 7, 2016

Hats Off to You, Allison!

Wherever you’re reading this blog post, stop for a moment and look at your surroundings. Everything around you serves a purpose, whether it be a coffee mug, box of tissues, or notebook, right?  What if you were to take a […]
January 8, 2016

Fashion Friday: Take the Time to Trend

With the Consumer Electronics Show wrapping up in Las Vegas, technology is certainly at the forefront of many people’s minds! When thinking about technology, it seems there isn’t a moment in time where an item hasn’t been innovated into something better. Speaking of […]
October 28, 2015

Lara Loves It- My Top 3 Picks!

This year at ASI Chicago, one of my goals was to find new and innovative marketing ideas to propose to our customers.  I was overwhelmed by the number of creative products shown, which of course made my task of producing […]
August 21, 2015

Fashion Friday: It’s All About the Details

It’s no secret that fashion is constantly evolving in order to keep up with the needs and wants of consumers.  In the promotional industry, it’s not only the style of apparel that changes, but also imprinting methods and placement.  Right […]
August 7, 2015

Fashion Friday: So Original, SoHoodie

You think you’ve seen it all when it comes to apparel, and then SoHoodieTM comes along and introduces the world’s first stand-alone hoodie! You can wear the SoHoodie with any type of apparel because as you can see from the […]
July 21, 2015

10 Offbeat Promotional Products

When you’re thinking of how to promote your brand, the first products that may come to mind are a pen, t-shirt or coffee mug.  If those are your go-to items for branding, you’re not alone, as they are some of […]
April 27, 2015

Weather Rain or Shine – There’s an app for that

Every morning I wake up and my first thought is almost always ‘I wonder what the weather is going to be like today?’.  Now granted, living in the Chicago area all my life has trained me to be prepared for […]