There’s no question that creating engaging content is an artform. Whether it’s intended for a prospect,  a client, or a candidate, capturing the audience’s attention from beginning to end is what matters most.   While in-person meetings have come to a halt, but we are fortunate to live in a digital age where we can easily host online meetings with video conferencing (yeah, more online meetings). 

Although at Summit we focus heavily on creativity when it comes to decorating a product – we take pride in having mastered the art of presentations. Incorporating creative elements to secure engagement such as gamification, strong visual communications, but sometimes it’s a little more simple than all that.  

In a recent account review, as an icebreaker activity, our team asked everyone in attendance to share their favorite rock genre song. Days later, our team sent over this follow up email to stay connected. What follows may just rock your world. 

Not only did we get some resoundingly positive feedback with this communique, but they really appreciated the custom playlist based on everyone’s answers.  While playlists don’t take much effort to curate, the response wasn’t about the playlist. Just like most times, the response to the gift isn’t about the gift.  The impact came from the thought and time that went into it.