Barilla Pasta Builder

Barilla, the headlining sponsor of an industry conference geared for corporate chefs, came to us with the following challenge: create a 5-8 minute content session that engages, educates, and adds value to the attendee all while keeping their eyeballs on the screen.

The Summit F&B team took inspiration from Barilla’s static “Pasta Recipe Builder” and sought to bring it to life, demonstrating how pasta can be a foundation for a myriad of ingredients and flavors—and suited for on-premise or to-go occasions. Conference attendees were in awe during the session and remarked that Barilla had set the bar for audience engagement. Together, we were able to create a unique solution that kept users engaged and entertained from beginning to end, and endeared the Barilla brand in the hearts of minds of chefs everywhere.