According to Wikipedia, Pinterest is a vision board-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.”
It’s many things to many people and nothing to others. It’s touted as the ‘Facebook for Nice People’. Are people on Facebook mean? My friend introduced me to Pinterest last November. She’s a full time Account Director trapped in the body of a wedding planner hoping to launch her own small business.
It got me wondering, can our food service clients benefit from such a site? Food brands including Whole Foods are among some of the early adopters, finding the site a new way to humanize their brand and share their favorite resources. Take Weber for example; they need a creative solution to differentiate themselves from brand leader, McCormick. Let’s show our clients we know what’s trending and understand brand positioning. More than 80% of Pinterest users are females and studies have shown women are the decision makers when it comes to grocery shopping. Women love nothing more than sharing pictures and recipes.
Check out Summit’s Pinterest page to see what we’re pinning: http://pinterest.com/summitgroup/
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