Weather Rain or Shine – There’s an app for that
April 27, 2015
Associate Highlight: Meet Mark Becker
May 14, 2015

world_in_your_hand_2011_2On April 22nd, the annual event known as Earth day was celebrated worldwide. The very first thing that pops into most people’s mind on this day is “how can we take better care of our planet?”  Yes, planting trees and cleaning up trash in parks most certainly makes a difference, but fashion (specifically organic apparel) plays a part as well!

USA Today writes that, “Retailers know that consumers will buy items first because they look good, and second because they are not harming the environment.” We all eat with our eyes first so there’s no surprise we do the same with fashion!

Organic clothing by definition is materials grown with organic agricultural fibers such as cotton, jute, silk, ramie, or wool. According to Mother Earth News, “Third-party organizations certify that organic cotton farms use only these approved methods and do not spray toxic chemicals on their crops.” Conventional cotton grows with the use of toxic chemicals which can be deadly to the environment and people that come in contact with it. To prevent that, organic clothing is always an option. Although, conventional cotton may be a lot easier to get your hands on, the long term effects for organic is definitely worth it.

cap 2When organic clothing originally came out, the colors were plain and simple, but of course it couldn’t stay that way! This summer sport an econscious Organic Cotton Twill Unstructured Baseball Hat with its 100% certified organic cotton washed twill. It will give the washed out kind of appearance, but still look great with a white t-shirt and blue jeans!

Cap 1Why stick to the typical baseball cap when you could opt for a more modern style? The Organic Cotton Twill Corps hat has a more structured brim that will shape ones’ face.  This hat comes in 9 different colors, so you’re sure to find one that works well with your brand.

anvilFor men or women, vibrant colors are always popular during the warmer seasons, as depicted by the Men’s Anvil Organic T-shirt and the Alternative Ladies Organic Scoop Neck. The shoulder to shoulder tape and seamed collar give the men’s Anvil t-shirt a more fitted, casual look. The women’s Alternative Organic Scoop Neck leaves room for a necklace or a pair of dangling earrings. Not only are they fashionable and trendy, but they are soft to touch with 100% organic cotton.

alternative organicThe best part about organic clothing is knowing that the clothing is made with all natural products. There is no use of pesticides, herbicides, or  any other toxic chemicals. It’s evident that society has been trying to make an effort to become a lot more eco-friendly from recycling bags to making recycled bottles.  So what better way to do that than through clothing? Buying organic clothes not only helps keep the environment clean but continues to help the world’s community evolve. Turn your fashion statement into an everyday environmental one by keeping yourself and our planet safe!

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