Coca Cola needed to develop a tool to build their sales as well as to enhance their drink program. They wanted to a have a product that the company could use to draw in potential customers and improve the compliance of their current customers marketing agreement.
Summit Group worked with the beverage company to create a specially-designed brochure called the PDS (Profitable Drink Assortment) Tour. The visual marketing tool highlights the product plans that Coca Cola offers its customers by using an aesthetically attractive PDA Tour golf theme.
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