Summit Customer Appreciation Through Personalized Business Gifts
Customer Appreciation and Engagement Through Customized Gifts and Creative Campaigns
June 17, 2024

Effective Corporate Gifting for the 2024 Holiday Season

Illustration of two people hugging a gift-wrapped box

The Holiday Season is about the greater sense of connection and desire to bring out the best in others, personally or professionally. While employers want to convey their appreciation and gratitude to their hardworking staff and employees want to feel recognized for their efforts in the organization, studies show that many employers struggle to effectively provide holiday gifts that are truly appreciated.

Summit Removes the Guesswork in Successful Holiday Gifting Campaigns

At Summit, our team of brand-marketing professionals has many years of experience delivering successful business gifting systems for Holiday campaigns. Each Holiday Season, we also help remove a lot of the guesswork by curating collections of gifting suggestions that are in tune with the hottest consumer trends.

From sustainable, eco-friendly gifts and wellness products to well-crafted apparel and innovative tech for travel and leisure, we provide branded merch options that leave a lasting impression. Plus, these corporate gifting suggestions are offered on our proven solutions like our Virtual Pop-Up Shops and our Peak Rewards Loyalty and Recognition program.

Why Holiday Gifting Matters for Business

In today’s tight labor market, attracting, training, and retaining top talent is critical to the success of any organization. Research suggests that an effective corporate gifting strategy can play an important role in this effort, especially around the Holiday Season when corporate gifting tends to peak:

Research has shown that employee incentive programs can lead to impressive results for employers, such as lower turnover rates, increased productivity, and improved workplace culture. A thoughtful corporate gifting program has become an essential part of most companies’ employee retention programs.

2024 Holiday Trends Overview

As we approach the busy Holiday Season, we have compiled an overview of our holiday merchandising trends designed to inspire connection and celebration, including innovative business gift ideas for a variety of tastes and interests.

The Gather and Celebrate theme focuses on shared festive moments, while Home for the Holidays offers cozy essentials for a quiet, relaxing experience. Comfort and Joy brings refined apparel and accessories that capture the festive spirit year-round, and Tis the Season for Travel provides items for comfortable, stylish journeys. Lastly, our Decoration Trends feature custom branding and personalized kits, offering a unique twist on Holiday Gifting. Let’s make the Holiday Season truly special together!

Explore the full 2024 Holiday Trends Report and discover the perfect gifts for your team, clients, or loved ones. Click here to get inspired and start planning your holiday gifting today!

Virtual Pop-Up Shop for Stress-Free Business Gifting

Summit’s Digital Pop-Up Shops offer an easy-to-implement solution for your next branded merchandise gifting or rewards project. Leverage our online tech platforms for a quick and easy launch, complete with secure data collection of your recipients’ latest ship-to address and access to our kitting and distribution teams for customized order fulfillment. Our Pop-Up Shops can be deployed within a day of gift selection, making it a perfect solution for your Holiday Gifting needs.

Peak Rewards Program from Our Recognition & Incentives Team

We deliver flexible and impactful recognition and incentive programs that change how your employees, channel partners, customers, and communities engage. Our online catalog caters to all ages and lifestyles, offering merchandise, virtual awards, gift cards, event tickets, experiences, travel, and even a charitable giving component – perfect for Holiday gifting! With Peak Rewards, recipients can also use points for multiple orders, shipping to different addresses, making it ideal for personal and shared gifting.

Stress-Free Corporate Gifting Starts with Summit

Summit has the experience and end-to-end solutions to make your Corporate Holiday Gifting Campaigns a stress-free, seamless experience that will deliver great gift options to your employees and clients which are appreciated and energizing – wow factor included

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